Thursday, 21 September 2017

The Power Of Online Advertising

The world is cluttered with all sorts of products, services, or just about anything else man can think of today. The population is growing, which also means there is a bigger market you can tap or possibly an entirely new audience for whatever you have in mind. After all, many of the things we now use today started as nothings yet they were able to change people’s perspectives until everyone can no longer live without these good or services in their lives. The Internet has a lot to do with all these changes and it is a platform that has totally changed the way we all live our lives today.

Business owners can now sell to an international market and not just to the ones back home because of the power of the web. With just a click of a button, consumers from various parts of the world can shop for the things they like in an instant and it is even made more comfortable as these products are delivered right to their doorsteps. To stay competitive in the global market, entrepreneurs must utilize whatever tools they have readily available at their disposal and it greatly involves the web. Online advertising is the new norm and there are various ways for you to get noticed by consumers if you just know what you are doing.

Wal-Mart has been quietly building up its online advertising business, opening up a new revenue channel for the retail giant.

According to KeyBanc's Ed Yruma, Wal-Mart's website has started to show banner ads by third-party sellers more frequently, with links to product pages or vendor websites. Historically, Wal-Mart's online ads have highlighted its own products or discounts, Yruma said.

On top of that, Wal-Mart has recently started linking its in-store and online shopping data, giving more in-depth data that advertisers could play with, he said. Wal-Mart already offers plenty of online ad options, including display media, native ads and programmatic buying programs.

"We believe Walmart recently began intensifying focus on its advertising business," Yruma wrote in a note published this week.


Big companies know how crucial it is to maintain your online presence on the web. Staying relevant has become synonymous with staying competitive in today’s market. Online advertising offers you all the perks of traditional advertising but on a platform that is the most widely used today.

Google and Facebook should look over their shoulders.

Online advertising, which is one of Amazon's fastest growing businesses right now, competes directly with them.

According to the company's second quarter earnings, Amazon's "other" sales category grew more than anything else. 

That category includes Amazon's advertising business, as well as other items like cobranded credit cards.

It saw more growth in the quarter than Amazon's massive money-spinner AWS, and more than actual retail sales.


Just look at Amazon. Its humble beginnings as an online bookstore are way buried now in history books as it emerged to be an e-commerce giant alongside eBay and become even more when it comes to online advertising. With roughly 51% in growth yearly, Amazon’s other category is racking in more money for the company than their actual sales business.

Public companies like Rubicon Project are looking for buyers, and those that are getting acquired — like Rocket Fuel — are pulling in a fraction of their once lofty valuations.

Plus of course, there's the looming sense that Facebook and Google are taking over the world.

If any ad tech company has been able to stay above the fray, it has been The Trade Desk, which specializes in helping ad agencies buy ads using software. Since it went public, the company has seen its valuation climb steadily. It debuted with a price of $18 and it is currently trading for in the $50-plus range. The firm reports earnings next week.


The freedom given by online advertising to businesses is the best perk it offers to entrepreneurs especially that the web is so big and saturating it is next to impossible without the right tools in hand. The best part of online advertising is that there are various types you can use that will work best for your business from SEO, PPC, Blogging, Social Network Advertising, Rich Media Ads, Affiliate Marketing, and many others. Take advantage of this powerful medium in selling your product or service and you can never go wrong. You’ll see your profits increase as your business grows in a tech-dominated world.

The post The Power Of Online Advertising See more on: The IANAA Blog


Wednesday, 13 September 2017

How Instagram Messes Up With Your Mental Health

Social media brought out the narcissist in us. The word “selfie” was eventually recognized by most dictionaries because people loved taking their photos and posting it on social media. While initially, photos reminded us of important milestones in our lives, too much picture taking has bordered into the extreme. Many people post their every move on social media, which isn’t entirely necessary as not everyone is interested in every detail of their lives.

Another issue with social media is how you only show off the good side of your life. It gives others the impression that your life is perfect. It’s very apparent with the social network, Instagram. They even coined the term “Instagram-worthy or IG-worthy photos” when posting pictures on this channel because most posts describe perfection in a picture. Others get insecure that their lives aren’t as glamorous as their friends and start doubting their self-worth. That’s when Instagram became more of a curse rather than a blessing.

Instagram is the most detrimental social networking app for young people's mental health, followed closely by Snapchat, according to a new report by the Royal Society for Public Health (RSPH) in the UK.

Their study, #StatusofMind, surveyed almost 1500 young people aged 14 to 24 on how certain social media platforms impact health and wellbeing issues such as anxiety, depression, self-identity and body image.

YouTube was found to have the most positive impact, while Instagram, Snapchat, Facebook and Twitter all demonstrated negative affects overall on young people's mental health.

Instagram -- the image-saturated app with over 700 million users worldwide -- topped the list in terms of negative impact, most notably among young women, stated the report, published Friday.

Instagram draws young women to "compare themselves against unrealistic, largely curated, filtered and Photoshopped versions of reality," Matt Keracher, author of the report, told CNN.


A person’s mental health is compromised by seeing almost perfect photos of families, friends, and even strangers filling up their phone’s screen. And because most people are none the wiser as to which photos were curated or not, they tend to accept it as real on face value that leads to an intense feeling of depression and insecurity. Aside from that, it is not healthy to be so obsessed with social media. It takes your time away from more important life realities and prevents you from establishing meaningful relationships with the people around you.

Instagram is one of the biggest social media network sites, with millions of people worldwide posting images on the platform every day.

However, while it's incredibly popular, it has been rated the worst social media site for young people's mental health, according to a recent survey.

According to the Royal Society for Public Health, a survey suggests it has the most negative impact on users.

The survey also found the app could put users at risk of suffering loneliness, depression and body image anxiety.


Perhaps another reason why Instagram shatters a person’s mental health and confidence is because it is heavily image-based unlike other SNS like Facebook where you can see a variety of content.

But with a new campaign aimed at addressing mental health issues, Instagram is trying to (gently) alter this equation. Dubbed #HereForYou, the initiative highlights users and communities on the social network who are raising “awareness about mental health and the importance of finding support,” founder and chief executive Kevin Systrom said in a blog post. By clicking on selected hashtags (including #HereForYou, along with other, more specific hashtags), the goal is to make it easier for users grappling with mental health-related issues to find resources on the platform.

In a video announcing the project, three Instagramers share their own, varied struggles with mental health, and how the platform helped them cope. “Through Instagram, I was able to connect with other girls who were going through similar things,” says Elyse Fox, 27. “My main thing is to bring girls together and let girls know they aren’t alone.”


You can’t help but feel depressed when you see other people fare better in life than you. It’s quite understandable, really. But when it became the focal point of your day, that’s when your social media obsession becomes detrimental to your health. But despite knowing that photos posted on social media are heavily curated and their owners are only posting the best shot of the day, many still can’t help but feel bad for themselves after seeing these filtered pictures.

To improve Instagram’s image, they are now taking initiatives to address this connection between the use of their app to the prevalence of mental health issues by allowing users to anonymously flag posts that are suggesting of underlying mental issues and redirect the user to mental health organizations that can help them. While it isn’t the ultimate solution, it is one step closer to addressing the problem with too much social media use and its negative effects to one’s health.

The blog post How Instagram Messes Up With Your Mental Health is republished from IANAA


Wednesday, 6 September 2017

Streaming Is The New TV

That big black box where a moving picture with sounds is shown has always been the highlight of every home. Most families bonded over a movie or two and family members always had a favorite television show they wait for in anticipation weekly. As the years went by, the picture quality improved and you no longer had to watch black and white shows but colored ones. Then came cable TV. Others who don’t want to wait for shows to be aired rented or bought Betamax and VHS tapes until they became available in VCD and DVD format. But with the popularity of the Internet these days, streaming became the preference of many and in a way, it has replaced the role of television in our lives.

If you are clueless as to what Internet streaming really is, it actually is otherwise known as background downloading. It’s basically related to regular downloading but with a twist. You don’t need to wait for long to be able to view a video clip you are downloading because you can already watch it while it downloads. Another difference between the two is that you don’t keep or save a copy of the video you download when you stream. You have to stream it again if you want to watch the same clip once more.

Netflix is the most popular streaming service in the U.S. with more than 52 million households watching last year compared to second place Amazon with only half that audience.

But the growth rate of U.S. subscribers has declined, leading to greater emphasis on acquiring international customers and now the deal with Chinese streaming site iQIYI.

“Their strategy has been to grow quickly, and generally they’ve been pretty successful in that they are present in every major market in the world other than China, although now with this licensing deal they do appear now to be gaining a foothold in the Chinese market as well. The size of the Chinese market is of course remarkable and potentially important to Netflix. And it’s also growing in that the companies in China are moving from an advertising-based model to a more subscription-based model,” ;Thomas Altura of San Jose State University’s School of Management said.

Netflix declined to interviewed, but did put out a statement that said expectations of the deal are modest in scope. The statement also said ‘Our cooperation will be subject to the relevant regulations on online streaming of imported drama and film content in China.’


People often watch music videos, TV series or movies when they stream. Netflix and Youtube are among the favorite streaming sites of Internet users nowadays. You only have to wait for a few seconds before the video starts playing and buffering depends on your Internet connection. People from all over the world are streaming videos almost daily now, thanks to social media that also helps promote these videos that are shared on people’s newsfeed.

Less than a quarter of television viewers around the world prefer to watch shows on regular TV monitors, a dramatic drop that reflects the increasing use of computers and smartphones for entertainment, according to a survey released Monday.

The report from Accenture, a business strategy and technology consulting firm, said the percentage of people surveyed online last fall in 26 countries who said the TV monitor was their first choice dropped by 55 percent compared with a year earlier.

Only 25 percent of Americans said they prefer viewing on TVs, compared with 59 percent just a year ago, Accenture said. Just 10 percent of residents in India preferred TVs, compared with 47 percent a year before.


The rise of smart gadgets also helped this shift in the people’s viewing preference. You can easily watch a video you want from your smartphone as long as you have a stable Internet connection. Also, Internet access became more affordable and accessible to the masses, so there’s no reason now for the average Joe to miss out on the benefits of streaming.

Many teens and young adults today actually prefer to watch from the comfort of their smart gadgets rather than turn on the TV and wait for a show they like and suffer in silence as they watch the commercials in between. They can even watch while on the go. It’s no wonder people claim that smart gadgets and the Internet have rendered “boredom” obsolete in this day and age. Why settle for the waiting game of TV watching when you can watch the show you want when you want it simply by streaming.

Streaming Is The New TV was initially published to I Am Not An Artist Blog


Wednesday, 30 August 2017

Why We Need To Educate The Poor

Education is the most powerful tool anyone could ever have to uplift their lives. Even the poorest of the poor who had access to a good quality education were able to transform their lives for the better. They are able to compete with others who were raised by more affluent families and have higher chances of going up the corporate ladder or finding a decent job that will put food on the table, a roof over their heads, and even pay the bills aside from helping them become self-actualized individuals.

Most of the time, it is the government’s responsibility to educate its young citizens because they are the future of any nation. While the intent is noble, the challenges are huge. Money is definitely an issue because you pay for books and facilities as well as the salary of the teachers. Then, there are other school supplies that must also be met aside from making sure that kids are fed, so they have the energy they need to absorb all the new things they will learn in school each day.

Plan International Cambodia has launched a three-year project to help young children living in remote and disadvantaged areas in Ratanakkiri and Stung Treng provinces receive education and health care services.

The Young Bamboo project, which has a budget of over $1 million, aims to enhance the capacity of parents, caregivers, and preschool teachers to educate and take care of young children, and avoid disease.

The project will be implemented in four districts of Ratanakkiri province, including Bar Kaev, Ou Chum, Ta Veaeng and Veun Sai, and two districts in Stung Treng, including Siem Pang and Thala Barivat districts. The project will run until June 2020.

Speaking at the launch ceremony yesterday, Yi Kimthan, national project manager at Plan International Cambodia, said the project will help children get ready to enter primary school.


This is a common initiative in far-flung and third-world countries where the government has a hard time meeting the needs of the people. It is often a holistic project that aims to address all the factors surrounding a child’s education and not just the ones required within the four corners of a classroom. These nations will keep on struggling with uneducated citizens in their midst and keep on relying on others for help especially during calamities if they aren’t empowered now through education.

For much of the last decade, global leaders in business, government and the non-profit world have been sounding a loud alarm about a mounting youth employment crisis. With good reason. According to the International Labour Organization (ILO), there are about 71 million unemployed 15-to-24-year-olds around the globe, many of them facing long-term unemployment. This is close to an historic peak of 13%.

Nearly every country in the world grapples with this challenge, but it hits low-income countries especially hard. And even where there is work, much of it is low-paying. The ILO estimates that about 156 million (or 38%) employed youth in emerging and developing countries were living in extreme or moderate poverty in 2016 -- equivalent to less than $3.10 per day.


Education shouldn’t be just a second thought anymore considering that the largest part of the world’s population today is made up of the youth. They’ll soon make up a big chunk of the workforce but what will happen to the positions vacated by more senior officials if the kids in line aren’t knowledgeable or skilled enough to assume more technical or executive positions in any given company or organization?

Education is still the key to achieving success in life, so they shouldn’t lose sight of what is important amidst the many distractions in today’s modern world. Even the poor deserve a chance to find jobs that can create a positive impact in their life and that of their families. If not, they’ll be trapped in a vicious cycle of poverty where they can barely feed themselves and stay out of the streets.

Why We Need To Educate The Poor was first seen on


Wednesday, 23 August 2017

Animal Preservation At Its Finest

We all know that our lives here on earth are finite. Nothing goes on forever except the planet perhaps. At some point or another, we all get hurt and eventually die. That’s the cycle of life. And while death isn’t always the end for most species, for some it is. It’s what you know as extinction. We know about various animals that used to walk this planet but are now gone forever. Various factors are at play as to how extinction works but it does happen and continue to occur until today.

Considering that there’s the lingering threat of global warming and climate change, it is highly possible that more animal species will disappear for good if we don’t act on it today. Fortunately, scientists are already at work in ensuring the survival of those species nearing extinction. It is all made possible by new technologies that aim in preserving genetics, so we can continue to perpetuate those endangered species regardless of the current circumstances in their immediate environment and the world at large.

And now a new technology has emerged to help do just that, preserve rare and important livestock genetics.
The new technology comes via Canadian Animal Genetic Resources (CAGR), a joint initiative of Agriculture and Agri-Food Canada (AAFC) and the University of Saskatchewan (U of S), to preserve the genetic diversity of Canadian livestock and poultry breeds, and to develop new techniques to conserve germplasm. The three branches of CAGR include Genetic Diversity, Gamete and Embryo Biology, and Cryobiology.
Dr. Carl Lessard, with the University of Saskatchewan explained the program at present is focusing on preserving the sperm of dead or recently castrated farm animals.
“Agriculture and
Agri-Food Canada’s Canadian Animal Genetic Resources (CAGR) program has developed a method to salvage sperm cells from epididymis (reproductive organ sitting on the testes) from dead or castrated animals,” said Lessard, lead researcher at CAGR in a release. “If the gonadal tissue is packed properly for shipping, sperm cells can show a good movement up to 48 hours following the castration or the death of the animal, meaning that we can preserve this viable material in our gene bank.”


And while this technology is aimed at preserving livestock, for now, it won’t take long before newer technologies will be developed that will also work on more diverse groups of animal, and perhaps, even humans too if we get lucky. No need to worry further about losing a certain breed of animal anymore because we can simply create one from the lab using genes saved up for this very purpose.

For years, local rangers have protected wildlife with boots on the ground and sheer determination. Armed guards spend days and nights surrounding elephant herds and horned rhinos, while on the lookout for rogue trespassers.

Allen’s DAS uses technology to go the distance that humans cannot. It relies on three funnels of information: ranger radios, animal tracker tags, and a variety of environmental sensors such as camera traps and satellites. This being the product of the world’s 10th-richest software developer, it sends everything back to a centralized computer system, which projects specific threats onto a map of the monitored region, displayed on large screens in a closed circuit-like security room.

For instance, if a poacher were to break through a geofence sensor set up by a ranger in a highly-trafficked corridor, an icon of a rifle would flag the threat as well as any micro-chipped elephants and radio-carrying rangers in the vicinity.


Others take animal preservation quite literally and really go into the wild to ensure that poachers and other hunters can’t further reduce the already dwindling population of wild animals. Most poachers know their way in the area and are familiar with the traps and other deterring efforts set up by conservationists to prevent them from killing more animals, hence the need for more sophisticated technology to be used subtly in the vast open spaces that can alert officials to the presence of potential hunters and poachers nearby.

We still have a chance of saving many of these endangered animals, so let’s not waste our chance (and time) by taking an active part in these efforts or at least support those individuals and organizations that does what many of us aren’t capable of doing – by actually doing all the dirty work to ensure diversity remains to be a big aspect of life on earth and preserving animal species from going into oblivion.

The post Animal Preservation At Its Finest was first published on


Wednesday, 16 August 2017

Why People Go To Music Festivals

People pursue various interests in life depending on their personality and unique characteristics. Yet there are still major driving forces that unite everyone together regardless of race, religion, educational background, etc. – it is our love for music. Music has different genres and you are sure to find one that you’d like no matter what your interests are. Music helps you chill out when you have nothing better to do and serves as a great stress reliever too.

But some people don’t feel contented by just simply listening to their favorite tunes on the radio, on TV, or through their cellular phones. Going to a music festival is just as good as going to concerts. You get to see various artists perform live in a comfy and lively atmosphere shared by all music lovers. And the highlight is, of course, seeing your favorite singers and performers perform live. You don’t get to see that often and a music festival gives you all that vibe and so much more. This certain high you get from attending music festivals is one of the reasons why many keep coming back to these events and share their love for music with everybody else.

For many of these fans, the success of the festivals is a foregone conclusion. After all, how hard can it be to run a successful festival? Find a site, sign some bands, sell some tickets and boom — it’s a successful festival.

While that formula does sound appealing, that’s not how it works in the real world. Festivals require a huge amount of work and planning over an extended period of time before the artists can even step on to the stage and deliver what the fans have paid for

Perhaps the biggest misconception is that after a bit of prep work, the festival goes forward for its scheduled duration and then organizers get a well-deserved rest before beginning work on the next year’s event.

“For many years, me and my staff would get asked the question, ‘So what do you do the rest of the year?’ We hustle every day of our working year for this festival,” explained Sandra Butel, the artistic director and CEO of the Regina Folk Festival. “We start the year before in planning and building. There’s so many little things that have to be taken care of and there’s big things that have to be taken care of.


There is a lot of planning and preparation that is necessary to make a successful music festival a reality. Even in choosing the artists, inviting them, and bringing them to the event takes a lot of multitasking especially that there are factors that you can’t control that can have a big impact on the event. Knowing about all these preparations is what encourages people to go to these events because they know they’d really have a great time. Can you imagine seeing ten, twenty, thirty, or more acts all lined up in one event that you’d never get to experience if you don’t brave going to a popular music festival that even foreign acts grace with their presence?

This seems like kind of a no brainer. Why would you go to a music festival if you didn’t like the music? The reason we bothered saying the music is because North Coast is not a one-trick-genre festival. You can walk in and be immersed in all types of music from hip-hop, electronic, to jam-band. This year's headliners include Deadmau5 & Eric Prydz, Damien "Jr. Gong" Marley, STS9, Primus, Gucci Man and Ween to name a few. If you purely love music and multiple genres, this will be your festival. North Coast’s curators do an amazing job of giving you multiple genres as well as introducing you to artists you may have never heard of before.


Before you get lost with all the perks a music festival offers, the main motivation for people to go is mainly the music. Would you dare waste your time, money, and effort on something that doesn’t excite you at all? Not likely, probably. Aside from the music, the vibe in the event is quite ethereal as well. Music festival organizers go the extra mile in ensuring everything is A-class and will meet everyone’s standards. It is especially helpful at a time like today where almost everyone is on social media and you can quickly go viral if the public likes what they are seeing in other people’s posts. So, what are you waiting for? Do something crazy now and then so you have something to laugh about when you grow old someday.

Why People Go To Music Festivals is courtesy of IANAA


Monday, 31 July 2017

Bringing Technology Closer To The People

If there is one thing that stands out in the world today, it is the dominance of technology in almost all aspects of our lives. Wherever you look, there is some sort of tech device that takes center stage. A few decades ago, the closest thing to technology the people have access to were the TV, radio, kitchen appliances, and the telephone. You have to do thing manually for everything else that is left. But today, there is a tech gadget to do the job for you in virtually everything.

While they have generally made our lives easier, they somehow made it more complicated too. Your brain has to learn how to operate all these gadgets and even use them simultaneously at times. Smart gadgets are a personal favorite of just about everyone, though, because there are a myriad of things you can do with them, so you can finally say to boredom for good – that is if you don’t forget to charge it so it does not run out of battery when you need it the most. For the upcoming innovative technologies that are yet to hit the market, the best place to learn more about them and see them beforehand are in tech fair and conferences where their makers flaunt their specs and features for all to see.

Get on your walking shoes and prepare to traipse exhibition floors. Australia’s premier business technology event CeBIT is on again. And it’s back in the Sydney CBD at the rebuilt International Convention Centre at Darling Harbour starting on May 23.

For three years, CeBIT used digs at Sydney’s Olympic Park, which meant a smaller fair, reduced crowd numbers and apparently questions about its standing as an international event.

“There were international brands, international attendees, who question their involvement because the venue we moved to wasn’t familiar to them on an international basis,” says CeBIT Australia organiser Harvey Stockbridge, the managing director of Hannover Fairs Australia.

This year’s CeBIT looks a bumper event with more speakers, more conferences and bigger venues in the new centre.


Expect to see all sorts of technologies and contrivances during these tech fairs. While you won’t find some of them useful in your daily life, others can really blow you away for sure.

MORE than 2,800 projects, with an estimated value of over 24 billion yuan (US$3.5 billion), concluded transaction during the 2017 Chengdu Global Innovation and Entrepreneurship Fair, which was held in the capital city of Sichuan Province during May 10-12.

Special events related to investment, entrepreneurship and technology attracted more than 11,000 foreign and domestic investors and entrepreneurs. Technology-related deals reached 8.36 billion yuan, while equity-investment transactions totaled 15.67 billion yuan.

Several Chinese and overseas experts gathered in the 2017 World Future Science and Technology Forum on May 11, which was part of the fair, and spent almost two hours discussing the country’s world-leading work in developing nuclear fusion — which promises to offer clean, limitless energy.

China is one of the seven core members of ITER, an international nuclear fusion research and engineering project, to build the world’s largest magnetic fusion device to create clean and sustainable energy. The ambitious plan cost more than 100 billion yuan.


Attending these tech conferences is a great way to stay in the loop on emerging tech trends that will soon dominate the market even if you are not actively working on the tech sector yourself. It is also an excellent way to network with peers and potential customers for various reasons. You’ll be able to build a strong and diverse network of peers and professionals alike that may or may not be aligned with your profession.

Tech conferences are there so that their makers can share their discoveries with a wider audience and ask for the feedbacks of the people in attendance. It’s the perfect opportunity for tech companies to interact with the people who will likely buy and support their products once they are sold in the market.

Bringing Technology Closer To The People Read more on: I Am Not An Artist Blog